BRAND STORY
For a long time, we constantly distinguish cakes and drinks and allocate them into different categories. Our Japanese chef started to wonder if he could create one kind of drink as delicate, delicious, and beautiful as a cake-like art. And here we are, the most beautiful and elegant drinks in the world. A combination between Taiwan's traditional tea culture and Japanese delicacy to make artisan cakes.

BEGINNING
Our brand is created by a cake master who was pursuing a new taste of cakes during his career. While he was traveling in Taiwan, he was surprised that tea-based beverages are such popular and various presentations that a simple cup of drink could have.
CREATION
After multiple attempts at combining the tastes between cakes and tea-based beverages, the cake master finally created several drinks that meet his high standard. He is then confident that customers will be able to fall in love with the drinkable cakes-TAG TEA. From 2021, the Japanese chef is exciting that the taste will be able to spare with more people around the world via our strong franchise system.
CONCEPT

Traditional Taiwan Tea
We use the tea leaves cultivated in hills located in central Taiwan, and it is simply elegant, refreshing, and endless charm.

Relaxing Taf Tea of a Day
Our tea-based drinks create a beautiful, relaxing, and lovely day for you. The satisfaction created by our artistic beverages will be everlasting.
MENU
Our fantastic beverages are created by a Japanese Master Artisan
Original Innovative Magnificant




























DESIGN

FRANCHISE

MARKETING
As a newly established brand, we focus on internet marketing by using social media to catch the attention of potential customers. We continue to cooperate with internet influencers and create interesting contents to maintain at the center of hot topics.
Meanwhile, another essential marketing strategy is collaborating with other brands and rolling out various drinks and collectible items. Currently, we are collaborating with I-MEI and Taiwan Beer, which are all very popular among young people.